Airline’s ‘Safety in Paradise’ Video: Fun or Offensive?

This is a fun , people that find it offensive, need to get over it and stop sucking the fun out of eveything

(CNN) — Air New Zealand’s latest in-flight safety video, released Tuesday, is already another viral hit but is encountering some turbulence over its use of several bikini-clad Sports Illustrated models.

Previous versions of the video — starring anything from Hobbits to Bear Grylls to New Zealand’s all conquering All Blacks rugby team — have revolutionized the on-board safety message airlines deliver to passengers.

The most recent effort though is being criticized by some as neither ground-breaking nor as creative, after the airline teamed up with Sports Illustrated magazine to produce what it’s calling “the world’s most beautiful safety video.”

The “Safety in Paradise” video, which rolls out on Air New Zealand flights from the end of February, is beautifully shot and certainly cheerful and fun. It was filmed in the Cook Islands — home to several stunning beaches — and coincides with the 50th anniversary of Sports Illustrated’s Swimsuit franchise.

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